As part of the PR course at Leeds met the final year students are given a brief from Harrison Cowley, a national PR consultancy. This year our brief was to put together a pitch presentation and proposal for Learn direct business. The aims and objectives being to raise awareness of their Apprentice DVD's, boost sales and generally raise their profile. Students then have to get into groups and are given a few weeks to brainstorm ideas, put together a proposal and presentation. Each group presents to a panel of tutors and the four best groups are given the opportunity to present to Harrison Cowley also entering into a competition to win £1000!
Our group, 'Mirage Communications', was fortunate enough to be a finalist and today we presented to Harrison Cowley. And guess what? We won!!!
A big thank you goes out to all team members! Viv, Han, Amy and Tommy it was a pleasure working with you all! Don't spend the cash all at once!!
A huge thank you also goes out to Harrison Cowley for giving us this opportunity. We hope you enjoyed our presentation and we look forward to seeing you after the Easter holidays.